New Conservative ads don’t add up

If you thought the Conservative Party of Canada couldn’t go any lower than the trashy character-assassination campaign they ran against former Liberal Leader Stéphane Dion, think again.

The Conservatives – led by I’ll-never-get-a-majority Prime Minister Stephen Harper – have launched Ignatieff.me. This time, their target is current Liberal Leader Michael Ignatieff.

Unfortunately for the Conservatives, they are making the same mistake many marketing people make. They are taking a tactic that worked once and laying the same template over a different product and audience under a different set of circumstances.

Even though there is no election going on, the Conservatives launched their campaign-style campaign last week, including a website – as silly as the one they did last year showing a puffin pooping on Dion’s shoulder – and TV ad, which are spewing up all over Canadian television.

The ads criticize Ignatieff on a number of fronts, but most notably, they make the argument that he is not a real Canadian because he lived and made a name for himself in the U.S. and Britain. This is just plain silly.

Did Harper & Co. not get the memo that Canada has become one of the most diverse, multicultural and globally aware nations on the planet? Isn’t it a good thing for Canada that Ignatieff has political connections throughout the world, particularly in the Obama administration? Do Harper & Co. not know that a large number of successful Canadians were born and raised elsewhere? And Ignatieff is hardly the first Canadian to leave his home and native land to gain experience and fame, but then return to utilize those skills learned abroad. (If you must, you can watch the ads for yourself at http://ignatieff.me/?p=ignatieff#watch.)

But if all that weren’t bad enough, the French version of the ad – airing in Quebec – is even worse. In that ad, the Conservatives criticize Ignatieff for speaking Parisian French instead of the “joual” French heard on the streets throughout La Belle Province. And by doing so, argue the Conservatives, Ignatieff is looking down on the Quebecois people.

First of all, since when is it evil for an Anglophone to speak non-Quebec French? For the most part, Francophones are more than willing to give Anglophones a break so long as they try to speak the other official language. And Ignatieff is fully bilingual, so his lack of Quebec colloquialism is irrelevant. The truth is that the Liberals are gaining strength in Quebec, and the Conservatives will try anything to stop this.

But also, this is the same Conservative Party that criticized the Liberals last year for assembling a coalition with “socialists and separatists.” At the time, Prime Minister Harper accused the Liberals of getting to close to Quebec nationalists. Now, Harper seems to be saying the exact opposite. Which is it?

The truth is that it is both – and neither. Harper and the Conservatives are willing to play with the fire of Quebec nationalism either way, so long as they think it will get them ahead politically. This is a cynical and dangerous game in which Harper is using separatist sentiment as a political pawn.

In the end, what the Conservatives don’t seem to realize is that Ignatieff is NOT Dion. Ignatieff is much more politically savvy and a much better communicator. While Dion was hesitant to fight back against disingenuous Conservative attacks, Ignatieff is taking them head on – and rightly dismissing them.

As he said last week, “When you're down in the polls, when you're presiding over the worst collapse in employment in recent memory, when you've got record bankruptcies everywhere you look, the thing you're going to do if you're in government and responsible for this mess is change the channel and that's what they're trying to do. Is that serious government? Is that serious politics? That's the kind of government we've got." (http://www.thestar.com/article/634672)

Ignatieff is right. Harper and the Conservatives are out of ideas as the Canadian economy crumbles around them. They are scared, and this latest campaign show it. 

Liberals find a third way on Conservative budget

Most people assumed that the Liberals had two options for the federal budget that Prime Minister Stephen Harper’s Conservative presented yesterday. The Liberals could have announced their support, showing them to be as weak and capitulating as they were under former leader Stéphane Dion. Or they could have voted it down, which could have risked plunging the country into its fourth federal election in five years, something that certainly would not have been good for Canada’s economic stability.

But Liberal leader Michael Ignatieff found a better way, a third way. In his announcement earlier today, he and his Liberal caucus put the Conservatives and their budget “on probation” – neither voting it down, nor giving it whole-hearted support, either.

This is wise for a budget that no one saw as 100 percent bad nor 100 percent good. The reviews have rightly stated that the budget is a long way from the Conservatives’ poison-pill “financial update” of last fall, which is ideologically driven and lacking in any measures to help stimulate the economy.

This current budget may not go far enough – there is nothing addressing the nation’s Employment Insurance problem, for example – but there is a minimum amount of stimulus to keep the economy moving.

One of the biggest complaints from all of the opposition parties is that Stephen Harper is not to be trusted. Sure, the budget numbers are OK, they argue, but you can’t trust the Conservatives to show them the money when the time comes. Therein lies Ignatieff’s politically creative genius.

The Liberals will introduce amendments to the budget calling on the Conservatives to produce three accountability reports, detailing how the Conservatives are doing in terms of producing the economic stimulus they now promise. These reports will also be confidence motions, so if the Conservatives do not reach the economic targets they set in their own budget, they can and likely will be voted out of office.

This is the ultimate in accountability for a Conservative party that loves to talk about accountability, but rarely likes to apply such principles to itself.

All this is also better politics – and policy – than the knee-jerk reaction coming from NDP leader Jack Layton and Bloc Québécois head Gilles Duceppe. They decided before they even saw the budget that they were going to vote it down.

And I feel their pain. Like Layton and Duceppe, I would much rather see a left-wing coalition government than sit through any more time with Harper’s Conservatives in power. The government should have been voted down after the financial update was issued last fall, and Harper should never have been allowed to prorogue Parliament in order to avoid a non-confidence motion. That was a corruption of democratic principles, and both Harper and Governor General Michaelle Jean are to blame for that.

But the current budget should not be judged based upon Harper’s past behaviour, but on what the current budget offers and the ability of Harper to keep his promises. And the Conservatives are not likely to vote against the Liberal amendments for fear of being seen as anti-accountability.

Harper, whether he feels it in his heart or is just doing it to save his political skin, seemingly learned something from his near-death scare before the prorogation. Now it is up to Ignatieff and the Liberals to make sure those lessons stuck.

If they didn’t, then it will finally be time to throw the bums out.